Here’s something you might not have thought about previously: Now that you have the interview, have you done your research on the company?
It’s essential to do a little homework about your potential future employer before you have an initial meeting (whether in-person or over the phone). After all, the job needs to be a good fit for you, but the company should be as well.
Here are some suggestions on what to research before your interview — or maybe even before applying.
What does the company do?
This might seem like an obvious question, but it’s worth asking. The job you’re interested in and the work you’d be doing might be a tiny portion of the company’s overall work. What’s the bigger picture? What does it make, or what service does it provide? Are there several areas of focus? The answers here might come in handy if you’re asked during the interview how familiar you are with the organization.
What is the company’s reputation?
Turn to places like LinkedIn and a Google News search to see what people say about the organization. Is it generally well-liked and respected? Do previous employees provide positive reviews? Has there been a scandal or high-profile problem in the past few years? If there’s been a conflict, how does that change your perception of the organization, if at all?
Who are the company’s partners or biggest customers?
Again, this is a great piece of information to have on hand during the interview, as it shows you’ve invested time into learning more. That can be impressive to a hiring manager or interviewer. Do you have any personal feelings or insight into those companies? Information like that can be used in an interview, if it’s positive, or can factor into your decision about taking a job if it’s less than complimentary.
Who’s the competition?
This, too, can impress a hiring manager. If you like, for example, that the company has a robust recycling and community outreach program, but that’s lacking in one of their biggest competitors, point that out. If you appreciate that the company offers better health care options or more opportunities for volunteering, say so. If you like this company’s products better, let them know!
Do you have your own questions ready?
It’s a standard moment during an interview when the hiring manager or interviewer asks whether you have any questions. Most people will shrug and say no, or fumble through something generic. If you go in with specific, detailed questions about the company or the position, it will leave an impression and will send the very clear message that you’ve given this serious thought.
Being prepared for an interview shows that you care enough to put in the time and effort to impress the company and that you’re interested enough to do a little work. A little work, in the beginning, can have a big payoff. It can also potentially help you avoid making a bad choice if the company’s values don’t match your own.
Find Your Next Opportunity
If you’re ready to look for your next opportunity, contact Debbie’s Staffing today. We work with some of the best companies in the industry, and we know who’s hiring and what they’re looking for. We’re ready to help you find your next opportunity — call us today and let’s get started.